Comparison
Earshot vs Brand24: an honest comparison
Let’s start with the part most comparison pages skip: Brand24 is the category leader, and it is genuinely good. It has been monitoring the internet for over a decade, it covers more sources than we do, and plenty of teams are happy paying for it.
Earshot exists because monitoring should not start at $199 a month, and because accuracy claims should come with published numbers. Here is where each tool wins, laid out plainly so you can pick the right one for you. Even if that turns out to be them.
| Earshot | Brand24 | |
|---|---|---|
| Entry price | $49/mo | $199/mo |
| Published accuracy methodology | Yes:Yes. A hand-labelled gold set, an automated eval, and the measured results on our methodology page, updated with every release. | No:No. Accuracy claims without published numbers. |
| White-label plan | Yes:$499/mo, with 10 client workspaces | No:Enterprise-only pricing |
| Sources | Google News, YouTube, Reddit, Google Reviews, Facebook, Instagram, TikTok. That is the full list, honestly stated. | Yes:More sources than us, including X (formerly Twitter) and podcasts. |
| Company | A newer product that ships fast, answers support directly, and publishes its accuracy tests. | A company with more than 10 years in market and a big team. Mature, stable, well resourced. |
When Brand24 is the better choice
- You need X or podcast monitoring. We do not cover either yet, and we will not pretend otherwise. If those channels matter to your brand, Brand24 covers them today.
- You have enterprise procurement. Security questionnaires, custom contracts, vendor reviews. Brand24 has the team for that process. We politely do not.
- You want maximum source breadth. Brand24 says it monitors more than 25 million online sources. Our list is shorter and we publish it in full. If breadth is your first criterion, they win it.
When Earshot is the better choice
- Your budget starts under $199. Earshot starts at $49 a month, and the gap holds at every tier above it. Monitoring you can afford beats monitoring you keep meaning to sign up for.
- You want accuracy you can verify. Every classifier behind Earshot is tested against a hand-labelled gold set, and the measured results live on our methodology page, with date and sample size, updated every release.
- You are an agency that wants to resell monitoring. Our Agency plan is $499 a month for white-label with 10 client workspaces, about $50 per client. At Brand24 prices, reselling never pencils out.
- Your brand lives in South African conversation. SA mentions switch between English, Afrikaans, isiZulu and tsotsitaal, often inside one sentence. Earshot’s classifier ships with an SA lexicon and a gold set that includes code-switched mentions, and the measured results are public.
The fastest way to decide
Skip the feature tables and look at the product. Our live demo is a real dashboard monitoring a real brand with genuinely pulled public data, refreshed daily and labelled as such.